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Promo · Broadcast
Building Dreams
The Promax-award-winning farewell promo for Overhaulin' — a film about building dreams, not just cars.
- Client
- Overhaulin'
- Year
- —
- Role
- Director · Editor
- Category
- Promo · Broadcast
- Services
- ConceptDirectionEditStory
This promotional piece celebrated the final season of Overhaulin', the groundbreaking car restoration show that redefined the genre.
Everyone knew the concept — restoring cars in spectacular fashion — but for its farewell, we wanted to shift the narrative. The focus wasn't just on transforming cars, but on building dreams.
This video became a cornerstone of the campaign and earned a Promax Award for its emotional and impactful storytelling.